About Us

In 2007, Robin Rothfeld, founder of RichRocks Jewelry, realized there was a void in the market for affordable yet high quality fashion jewelry.  Leveraging her years of experience as a stylist and heading up visual merchandising and events at luxury brands including Gucci, David Yurman and Chopard, Rothfeld launched RichRocks as a fashion jewelry line with the goal of providing classic yet trendy, well designed pieces at reasonable prices.

RichRocks offers a unique mix of classic, contemporary and fashion-forward jewelry all priced at $100 or less.  It is premised on the idea that women do not have to spend a lot to look great, and it is grounded in Rothfeld’s keen sense of style.  In merchandising the line, she focuses on layering pieces together and mixing RichRocks with fine jewelry.   “In this economy, jewelry doesn’t have to cost a lot to look great.  Style is about mixing and matching, taking a risk and feeling confident, which is the vision behind RichRocks”. 

Since its launch, RichRocks has developed a strong Celebrity following such as Blake Lively, Kathie Lee Gifford, Rihanna, Kim Kardashian, Gisele Bundchen, Kelly Ripa, and Elizabeth Hurley to name a few.  RichRocks is also regularly worn on and off the red carpet, national and international magazines, and featured in shows such as Gossip Girl, The View, Today, and E!  

Rothfeld continues to grow the RichRocks line with hopes of providing affordable fashion and style to everyone of all ages and means.  Please continue to visit and shop the RichRocks website for the latest collections, including the hottest trends and styles.

Thank You.